Reface is a face-swap and AI photo app from Reface, a Kyiv-born app studio that operates as Neocortext Inc. It puts your face into video clips, GIFs and movie stills, and adds AI avatars, hairstyle try-ons, headshots and singing photos. It works well for quick social content, but subscriptions are confusing and it is for personal use only.
Last updated: September 2026
What is Reface?
Reface is a mobile app for iPhone, iPad and Android that swaps your face onto people in short videos, GIFs, film scenes and artwork. It launched in January 2020 as Doublicat, and its December 2020 funding announcement said it had passed 70 million downloads in seven months.
The company behind it describes itself as “proudly born in Ukraine” and gives Kyiv as its base and 2018 as its founding year. The app is published by NEOCORTEXT, INC., a Delaware company, while sister apps such as Revive are published by RefaceAI Limited. Reface’s About page lists seven co-founders and names Ivan Altsybieiev and Anton Volovyk as co-CEOs and Oles Petriv as CTO.
Reface raised a $5.5 million seed round led by Andreessen Horowitz in December 2020. After Russia’s full-scale invasion in 2022, it cut the app from the Russian market and set up the Reface Fund, which it says has donated $500,000. In December 2025 it secured about $18 million (€15.2 million) in non-dilutive user-acquisition funding from Singapore’s PvX Partners to grow its creativity, wellbeing and health apps.
Which Reface apps are live in September 2026?
Reface now calls itself an AI app studio and says its products have passed 300 million downloads combined. The apps most relevant to face and photo editing are below.
| App | Status (September 2026) | What it does |
|---|---|---|
| Reface | Live on iOS and Android; version 6.13.0 released August 2026, Google Play updated September 26, 2026 | Face swap in videos and photos, AI avatars, headshots, hairstyle try-on, singing photos, baby generator |
| Revive | Live on iOS and Android; updated July 2026 | Animates still photos so faces sing, talk, dance or kiss, plus AI filters and headshots |
| Unboring | Live on the web at reface.ai/unboring | Browser-based face swap, photo animation and video restyle |
| Restyle | Still listed on reface.ai, but its US App Store and Google Play pages returned “not found” when we checked | AI filters that restyle photos and videos, such as cartoon looks |
The studio’s other apps, such as Ink ai, Letsy, Bitepal, Lightly and Memomet, are outside this review.
Is Reface safe?
Reface is a legitimate, long-running app, but it handles your face, which is sensitive data.
How long does Reface keep your face data? The Reface app privacy notice treats face data as biometric data and says it is collected only with your separate opt-in consent. It states that face data “is stored only for 48 hours from the moment it is extracted” and that, if necessary, “this period might be longer but not more than 30 days”. Uploaded content is stored for up to 30 days, generated content is kept for 30 days, and input photos are deleted from its servers after 48 hours.
Reface’s “How it works” page adds that face embeddings are “completely erased from our database on the fourth day”. For AI avatars, input photos are deleted after 48 hours, while the result and the uniquely trained model are kept for 31 days. You can withdraw consent at any time with the “Erase My Personal Data” option in the app or by emailing hi@reface.ai.
Who else sees your data?
- Third parties: the privacy notice names Google services for storage and Kling AI for video generation, with possible transfers to the United States, Ukraine, Singapore, China and other countries.
- AI training: the terms of use give Reface a license to your uploads that covers “the use for training artificial intelligence models in a de-identified manner”.
- Tracking: Apple’s privacy label lists purchases, user content, identifiers and usage data as data that “may be used to track you” across other companies’ apps and websites.
- Google Play: the data-safety section says photos, videos and performance data may be shared with third parties, data is encrypted in transit, and you can request deletion.
Consent and deepfake misuse rules: Reface’s Community Guidelines say: “Do not upload, reface, or share content with any faces other than your own, unless you have express consent and the legal right to do so.” They also ban nudity and pornographic content, using the faces of minors, political content that impersonates people in a misleading way, and content meant to interfere in elections. Violations can lead to warnings or temporary or permanent account suspension.
Likeness rights have also reached court. In April 2023, reality TV personality Kyland Young filed a class action in California claiming Reface used his likeness without permission, and in December 2024 the Ninth Circuit let his right-of-publicity claim proceed. We could not confirm the case’s current status.
In practice: use your own face, get permission for anyone else’s, avoid children’s photos, and never present a face-swap as real footage.
Key features of Reface
Face swap in videos, GIFs and photos
This is the core feature. You upload a selfie, pick a clip, GIF, movie still or character art from Reface’s library, and the app replaces the face with yours. Reface says it turns your photo into “face embeddings”, a numerical code of your facial features, and generates the swap from that code.
AI singing and photo animation
“AI Singing” makes a still photo lip-sync to a song. Revive, the sister app, adds talking, dancing and kissing animations.
AI avatars and professional headshots
The avatar generator restyles your photos in looks inspired by movies, cartoons and vintage celebrity styles. The app also makes studio-style headshots and themed packs for holidays, weddings and birthdays.
AI hairstyles and hair color (Rehair Salon)
Hairstyle try-on previews short, long, bob, curly and men’s cuts on your own photo, and a hair color changer tests natural, bold and grey shades.
Transformations and novelty effects
- Gender swap, age changes and face morphing
- AI figure creator, which turns a photo into a 3D figure
- AI baby generator, which blends two parents’ photos
- Pet filters and human-to-pet swaps
AI video generation
Reface’s app privacy notice names Kling AI‘s API as the provider for its video generation services. The app’s terms of use state that the AI-video feature is limited to three results per week “due to processing capacity”.
Benefits of Reface
- Fast results: a single selfie is enough for most swaps and effects, with no editing skills needed.
- Many tools in one app: face swap, avatars, headshots, hairstyles and singing photos share one subscription.
Reface use cases by role
- Social media creators: meme-style face swaps and singing photos for Reels, TikTok and Stories.
- Casual users: funny videos for friends and seasonal greetings.
- Job seekers and freelancers: a quick headshot or stylized profile picture when a photographer is not an option.
- Anyone planning a new look: hairstyle and hair color previews to show a stylist before a cut.
- Not for marketers or agencies: the terms forbid commercial use, so brand campaigns and client work need a tool licensed for business use.
How much does Reface cost?
Reface is free to download, but most AI features require a subscription or in-app purchase, and Reface does not publish a pricing page for the mobile app. The prices below are the in-app purchases listed on the US Apple App Store as of September 2026.
| Plan or item | Price (US App Store) | Notes |
|---|---|---|
| Free | $0 | Download and browse; most AI features are paid |
| Weekly | $2.49, $3.99 or $6.99/week | Several weekly tiers are listed, including “Reface PRO weekly” at $6.99 |
| Monthly | $12.99/month | Auto-renewing subscription |
| Annual | $24.99/year | Cheapest option if you keep using the app |
| One-time purchases | $4.99 to $39.99 | Listed as “Face Swap & Funny Videos” ($4.99), “Face Swap & Animation” ($5.99), “Rediffusion” ($6.99) and “Face Swap App” ($39.99) |
| Unboring Basic (web) | $90.99/year | Shown as $7.58/month billed annually |
| Unboring Premium (web) | $119.99/year | Shown as $9.99/month billed annually |
At $6.99 a week you would pay more than $360 a year, against $24.99 for the annual plan. Subscriptions renew automatically unless you turn off auto-renew at least 24 hours before the period ends. Reface’s terms offer a full refund within two calendar days of your initial purchase, but store purchases may need to be refunded through Apple or Google. Deleting the app does not cancel a subscription.
Reface pros and cons
Pros
- Large library of clips, GIFs and templates, with frequent updates
- Broad feature set beyond face swap: avatars, headshots, hairstyles and animation
- Stated face-data deletion within 48 hours, 30 days at most, plus explicit consent rules
- Strong US App Store rating (4.8 out of 5 from about 496,000 ratings at the time of writing)
Cons
- Confusing pricing, with several weekly tiers and one-time items whose contents are not explained
- Lower Google Play rating (3.9 out of 5 from about 1.8 million reviews), with recent reviews complaining about weekly charges, daily edit limits and hard-to-cancel subscriptions
- Personal, non-commercial use only
- The upload license covers de-identified AI training, and Apple’s label lists user content among data used for tracking
- Messy documentation: the Google Play privacy link leads to a website-only notice, and reface.app links in the Play description returned errors
How to use Reface
- Download Reface from the App Store (iOS 17 or later) or Google Play.
- Review the biometric consent prompt, then upload a clear, front-facing selfie.
- Pick a video, GIF, movie still or effect from the library, or open a tool such as AI Hairstyles or AI Avatars.
- Generate, preview and save the result, and label face-swaps as edited when you post them.
- To remove your face data, use “Erase My Personal Data” in the app; to stop paying, cancel in your Apple or Google account settings.
Reface alternatives
- FaceApp: pick it for realistic selfie edits such as face sculpting, makeup and hair filters; FaceApp Pro removes watermarks, with US App Store purchases from $10.
- Remini: pick it to sharpen blurry photos or restore old family pictures; the US App Store lists Remini Pro Weekly at $9.99 and a one-month option at $9.99.
- HeyGen: pick it for business videos with talking AI avatars and voice cloning, where commercial use matters; it has a free plan with 3 videos a month, and Creator costs $29 per month.
- WOMBO Dream: pick it for AI art and short stylized videos from text or photos rather than face swaps; Dream Premium is $9.99 per month on the US App Store.
- Revive (Reface’s sister app): pick it if you mainly want photos that sing, talk or dance; the US App Store lists weekly plans from $3.49.
Frequently asked questions
Is Reface free?
Reface is free to download on iPhone, iPad and Android. According to the App Store listing, AI avatars, the AI photo generator, the baby generator, AI hairstyles and ad-free use need a subscription or in-app purchase. As of September 2026, US plans start at $2.49 per week, and the annual plan costs $24.99.
How much does Reface Pro cost?
As of September 2026, the US App Store lists weekly plans at $2.49, $3.99 and $6.99 (including “Reface PRO weekly” at $6.99), a monthly plan at $12.99 and an annual plan at $24.99. One-time purchases range from $4.99 to $39.99. Prices vary by country and platform, so check the paywall screen before you subscribe.
Does Reface store my face?
Only briefly, according to Reface. Its app privacy notice says face data is stored for 48 hours from extraction and never more than 30 days, and input photos are deleted from its servers after 48 hours. Uploaded and generated content is kept for up to 30 days. Use “Erase My Personal Data” in the app or email hi@reface.ai to delete your data.
Is Reface a Russian app?
No. Reface describes itself as “proudly born in Ukraine” and is based in Kyiv. The app is published by Neocortext Inc., a Delaware company, and sister apps by RefaceAI Limited. After Russia’s full-scale invasion in 2022, Reface removed the app from the Russian market and launched the Reface Fund to support Ukrainian causes.
Can I use other people’s faces in Reface?
Only with their permission. Reface’s Community Guidelines forbid using faces other than your own unless you have “express consent and the legal right to do so”, and ban using minors’ faces, nudity and misleading political impersonation. Breaking these rules can get your account suspended. Laws on likeness and deepfakes also apply wherever you post the result.
Can I use Reface videos commercially?
No. Reface’s terms of use say you may not “sell or commercially use any part of our Services”, so the app is for personal use. For ads, product videos or client work, use a tool licensed for business use, such as HeyGen, and get written consent from anyone whose face appears.
How do I cancel a Reface subscription?
Cancel in your Apple ID subscription settings on iPhone or in Google Play’s subscriptions menu on Android, at least 24 hours before the renewal date. Deleting the app does not stop billing. Reface’s terms offer a full refund within two calendar days of the initial purchase, but store purchases may need to be refunded through Apple or Google.
Verdict
Reface is still one of the most complete face-swap apps in September 2026. It pairs its original video swaps with avatars, headshots, hairstyle previews and singing photos, and it is updated often.
The downsides are real: confusing pricing, reports of surprise weekly charges, a license for de-identified AI training, and a ban on commercial use. Use Reface for personal fun, choose annual over weekly billing, and look at HeyGen for business video or Remini for photo restoration.
Sources
- Reface: AI Photo & Face Editor (Apple App Store)
- Reface: Face Swap AI Generator (Google Play)
- Reface: AI-native mobile apps (reface.ai)
- About Reface (reface.ai)
- Reface: How it works
- Reface app Privacy Notice
- Reface app Terms of Use
- Reface Community Guidelines
- Reface website Privacy Notice
- Unboring by Reface (web app and pricing)
- Revive by Reface
- Revive: AI Face Photo Animator (Apple App Store)
- Revive: AI Photo Animator (Google Play)
- Reface secures $5.5M in seed funding led by Andreessen Horowitz (PR Newswire)
- Ukrainian AI app studio Reface secures €15.2 million in non-dilutive user acquisition funding (EU-Startups)
- Ukrainian company Reface raises $18M from PvX Partners (AIN)
- What’s new at Reface? Three updates from the CEO (Reface blog)
- Young v. NeoCortext, Inc. (Loeb & Loeb)
- Young v. NeoCortext (Knowing Machines)
- How much does FaceApp cost? (FaceApp)
- FaceApp: Perfect Face Editor (Apple App Store)
- Remini – AI Photo Enhancer (Apple App Store)
- HeyGen pricing
- WOMBO Dream – AI Art Generator (Apple App Store)
